Posted June 21, 2013 by Doug Morgan in Business & Economy

Campaign Demonstrates Importance of U.S. – Ecuador Trade

Ecuador Roses
Ecuador Roses

PRO ECUADOR, through its office in Chicago, today began the “Keep Trade Going” campaign, which will highlight the importance of bilateral trade between Ecuador and the United States in major cities across the country.

Subway trains on Chicago’s brown line have been decorated with images of Ecuadorian roses and other food products, as well as U.S.-Ecuador trade posters. The campaign will later be expanded to other American cities.

Keep Trade GoingThe aim is to encourage U.S. citizens to realize that trade between the two countries is beneficial for workers and consumers in the U.S., and how the absence of these products could affect many productive sectors.

The Keep Trade Going campaign was launched to raise awareness about two important U.S. trade preference programs: the Andean Trade Preferences and Drug Eradication Act (ATPDEA) and Generalized System of Preferences (GSP). The Ecuadorian government says these programs are cost-efficient and successful tools that promote economic growth, security, and empowerment in both countries.

For over a century, Ecuador has been a strong trading partner of the U.S. In 2012, approximately 30 percent of all the roses purchased in the U.S. came from Ecuador, worth over $400 million. And duty-free access to high quality Ecuadorian products, such as tuna, broccoli, and mangoes, provides a competitive edge to American businesses, the benefits of which are passed on to U.S. consumers.

“Whole Foods Market has enjoyed a long and prosperous relationship with rose producers from Ecuador. We have worked over the years with our vendor partners there to maintain the highest standard of quality and in doing so, build a following for Ecuadorian roses in the U.S. marketplace.”  — Whole Foods

Many other high quality Ecuadorian products are exported to the U.S., including quinoa, artichokes, a variety of tropical fruit, tilapia, coffee, chocolate, and cocoa. In fact, last year alone the U.S. imported about $9.3 billion in Ecuadorian products, according to the U.S. Census Bureau.

“This is just the beginning,” said Borys Mejia, head of the Commercial Office of Ecuador in Chicago. “With our efforts to tell the story of Ecuador, we want the entire U.S. to know that the term ‘Product of Ecuador’ not only means quality, but it’s a symbol of our continuing productive relationship with the American people.”

For more information, the campaign website is www.keeptradegoing.com.

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Doug Morgan

Doug Morgan
Doug has written extensively for such well-known publications as Field & Stream, Saltwater Sportsman, Marlin, and Sport Fishing, as well as The Washington Post and Las Vegas Review-Journal.